Instagram Features: 6 Essential Facts on Mosseri's Plans

Editorial Notice: This article is for informational purposes only. Details come from reports on the October 26, 2026 announcement by Instagram head Adam Mosseri and product VP Tessa Lyons, plus the named outlets under Sources. Most of the Instagram features below are tests or rollouts in progress, not available to everyone. Each section says which.

📅 Published: October 31, 2026

For years, Instagram resisted long-form video, according to The National. Now its head, Adam Mosseri, says the app is going long. In an announcement on October 26, 2026, he and Instagram’s VP of product, Tessa Lyons, laid out a set of new Instagram features built around longer videos, series, and the TV screen.

Mosseri said in the announcement, “For a long time, I have been against doing long-form video on Instagram,” according to AV Club. That makes this one of the bigger shifts in the app’s recent history.

This guide separates the Instagram features that are in testing from those already out, and flags what Instagram has not answered yet.

📋 Table of Contents

Instagram Features at a Glance
1. “Features”: Videos Up to 90 Minutes
1. Clips as Reels and Series
1. Better Discovery for Live
1. The Instagram TV App
1. Money for Creators
1. What Is Still Unknown
Conclusion
FAQs

Instagram Features at a Glance {#at-a-glance}

The table lists the Instagram features reported so far and their status.

Feature	What it does	Status per reports
“Features”	Horizontal videos up to 90 minutes	Test, Brazil first, select US creators
Clips as Reels	Short Reels that link to the full video	Test, expanding to select US creators
Series	Groups related Reels into episodic sets	Tested since this year, rollout continuing
Live discovery	Lives reach people beyond followers	Testing in Indonesia and Brazil
TV app	Reels, longer videos, and live shows on TV	Apple TV app reported live; other parts in progress

1. “Features”: Videos Up to 90 Minutes {#features}

The headline item is a new format also called Features. The Next Web reports it lets creators post horizontal videos up to 90 minutes long, aimed at podcasters, comedians, and others who want to publish full shows.

Status: it is a test. Social Media Today says it began rolling out to select US creators on October 26, after earlier testing in Brazil. Instagram described the US group as a small test, per The Next Web, which cites a spokesperson. The Hollywood Reporter, as relayed by Tubefilter, says it is expected to reach “tens of thousands of creators” in the US over the coming months. Those two descriptions differ, so treat the scale as unconfirmed.

The Next Web adds that Features will appear in main feeds and on Explore. AdGully says the videos will not be exclusive to Instagram.

If you cannot find the option, you are most likely not in the test yet.

💡 Also Read: [ how to grow Tiktok Account ]

2. Clips as Reels and Series {#clips-series}

Two Instagram features connect long videos to Reels. Clips as Reels lets creators cut short segments from a long video and post them as Reels that link back to the full video. Social Media Today says creators can link up to eight clips to one longer video, and that this was tested in Brazil before expanding to select US creators.

Series lets creators group related Reels into episodic sets on their profiles. Reports differ on timing. Social Media Today says it has been tested since June with a wider rollout in progress, while Online Tech Tips, citing Variety, says testing began in spring 2026 in the US, India, and Mexico and is expanding through the end of 2026.

3. Better Discovery for Live {#live}

Among the upcoming Instagram features, Live is getting attention. Online Tech Tips, citing Variety, says Instagram is testing ways for Lives to reach viewers beyond a creator’s followers, including in the Reels tab. The tests are reported in Indonesia and Brazil, and the report describes the feature as coming soon. No date was given.

4. The Instagram TV App {#tv-app}

TV is where several Instagram features meet. Instagram’s TV app launched on Amazon Fire TV in the US in December 2025, then added Google TV in February 2026 and Samsung smart TVs in June 2026, according to MacRumors.

MacRumors reports the Apple TV app appears to have launched on October 23, 2026, and requires tvOS 26.0 or later. Its listing mentions Reels, longer videos, and live shows, though MacRumors says it could not confirm the longer videos and live shows work at launch. The Next Web wrote that Apple TV support was still coming soon, so reports conflict. Online Tech Tips adds that livestream support on Apple TV is coming “soon.”

Two items are still ahead. Social Media Today says users will be able to use their phones as remotes for the TV app. AV Club says Lyons described a TV version of Reels as in development.

5. Money for Creators {#money}

Money is the weakest part of the Instagram features announcement. The Next Web says ad revenue will not be shared with creators for now, though Instagram has not ruled out changing that. A Meta spokesperson said it is “too early to share a long-term model,” per AdGully.

AdGully adds that established creators can bring existing brand deals to Features. Instagram is exploring brand, fan, and performance-based earnings, but nothing is finalized, according to Online Tech Tips.

6. What Is Still Unknown {#unknown}

The Instagram features announced so far come with open questions, and several answers are missing. The reports I read give no eligibility rules and no firm date for a wider launch. Mosseri himself said it will take time, noting, “It’s early, and we’re testing and listening to feedback as we go,” according to Android Central.

History is also a caution. The Next Web and Social Media Today both recall IGTV, Instagram’s earlier long-form app, which launched in 2018 and shut down in 2022.

Conclusion: A Shift Worth Watching {#conclusion}

These Instagram features show a platform trying to connect short clips, long shows, and the TV in one loop. Right now, most of it is a test, so the practical step is to update the app and check whether any of the Instagram features appear for you. Nothing about earnings is promised, so treat any plan built on Features income as speculation until Instagram publishes terms.

💡 Also Read: [How To Grow Instagram Account]

📖 About the Author

Waqar Ahmad is a tech and digital lifestyle writer with over 6 years of experience covering mobile apps, communication platforms, and internet infrastructure. He writes to make app updates and tech news understandable for everyday readers.

❓ Frequently Asked Questions

1. What are the new Instagram features Mosseri announced?

He announced Features, a long-form horizontal video format of up to 90 minutes, along with clips as Reels, series, Live discovery tests, and expanded TV support.

2. Can I use the new Instagram features now?

Only if you are in the test. Reports say it is limited to select creators in Brazil and the US.

3. How long can Instagram videos be in the new test?

Up to 90 minutes in the Features test, according to The Next Web and AV Club.

4. Will creators earn money from these Instagram features?

Not directly for now. The Next Web says ad revenue will not be shared, and Meta says it is too early for a long-term model.

5. Is the Instagram app on Apple TV?

MacRumors reports it appears to have launched on October 23, 2026, and requires tvOS 26.0 or later. The Next Web wrote that it was still coming soon, so check the App Store.